Rhetorical Act Chapter 7

Chapter 7 was on the topic of language, and how it is the way the speaker levels with the audience. There's a difference in the types of language that can be used when speaking, such as formal, informal, or metaphorical. Depending on who the listeners are, the speaker needs to choose the right form to get the point across and/or maximize the impact of what is being said. It is equally important to be concise and not put too many words to explain something since confusing the audience won't get the speaker's point to the listeners.