How can we become more critical consumers? The first essay of chapter 1 gives a brief overview of what each other essays are about. It leads into how advertisers uses tactics to make sales. Sometimes they use particular language to convince the target market they need their products to have an easier or better life. In With These Words I Can Sell You Anything, by William Lutz has several phrases commonly used by companies, such as "act fast." It says fast on the box, but how fast is fast? Typically people don't think about that and just go with the product because it says so on the label. And this happens everywhere ever since malls and shopping areas opened up. They have changed the way Americans get their goods because there are shopping malls everywhere and they usually have chain stores, as mentioned by Barber and Postrel in their essays.
The Hard Sell was about George Eastman, the man that created the Kodak camera. After his first product was a success, he wanted to make the next model better and cheaper so more people would pay for his luxury item. This tactic made his previous items obsolete in a way, which was a new way of advertisement in his time. It ended up getting people to spend more on his updated inventions. Just like how people are spending more because of Venmo's quick and easy interface to transfer money. Information on how your money is being spent is public and takes away the privacy of who's spending what. On Snapchat, advertisers are using the platform to target the younger audience who is usually busy with their face glued to their phone. Plus Snapchat is a hit among young people.
In Craving the Other by Soleil Ho, the author speaks about being a first generation Asian American. He said as a child he would deal with people that made fun of his cultural food because it was different from what the ordinary American families ate. But once he got older, everyone wanted to know about his family's food from the homeland. And lastly, in Toys, the author talked about how some toys today do not help with children's creativity. Sometimes toys are centered for a certain gender and they advertise it for one specific sex.
The Hard Sell was about George Eastman, the man that created the Kodak camera. After his first product was a success, he wanted to make the next model better and cheaper so more people would pay for his luxury item. This tactic made his previous items obsolete in a way, which was a new way of advertisement in his time. It ended up getting people to spend more on his updated inventions. Just like how people are spending more because of Venmo's quick and easy interface to transfer money. Information on how your money is being spent is public and takes away the privacy of who's spending what. On Snapchat, advertisers are using the platform to target the younger audience who is usually busy with their face glued to their phone. Plus Snapchat is a hit among young people.
In Craving the Other by Soleil Ho, the author speaks about being a first generation Asian American. He said as a child he would deal with people that made fun of his cultural food because it was different from what the ordinary American families ate. But once he got older, everyone wanted to know about his family's food from the homeland. And lastly, in Toys, the author talked about how some toys today do not help with children's creativity. Sometimes toys are centered for a certain gender and they advertise it for one specific sex.
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